数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit
时间：2019-03-21 08:00 至 2019-03-22 18:00
- 必威体育登录 介绍
- 必威体育登录 日程
- 必威体育登录 嘉宾
必威体育登录 时间： 2019-03-21 08:00至 2019-03-22 18:00结束
数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit宣传图
Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.
With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?
Why should attend
Understanding the latest digital marketing trends of medical industryenterprises:AIintelligentmedicalcare/commercialwith big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceuticalretail
Bestmarketingstrategycombinedwithpatient-centered business modelchange
Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in complianceera
A better understanding of how the Mobile Internet contributes to the marketing model reform oftraditional pharmaceuticalindustry
Using digital marketing strategy to achieve theefficiency upgrade of traditional medical industrymarketing
Improvingchannelanalysisandinsighttorealizetheprecision marketing in the pharmaceutical industry through multiple channels
With the latest successful digital marketing cases, inspirethe digital marketing strategies and ideas that combine our products andconcepts
Who Should Attend?
GM, VP, Directors and managers with responsibilities in :
In this session, we will focus on
Pharmaceutical companies’transformation, development trend and perspective about the prospect
How pharmaceutical companies can innovate digital communication tools and management platforms
Successful cases of digital marketing strategy concentrating on patients
Exploration of methods to digital marketing and the accurate marketing channel
Exploration of innovative business model and the best solution
Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it
ｍａｓｔｅｒ-land business consulting is a business information company providing senior business ｅｘｅｃutives around the world with tailored professional trainings, practical conferences and business consulting services concerning legal, procurement, supply chain, logistics, r&d, ehs and marketing fields, etc. ｍａｓｔｅｒ-land business consulting produces more than 50 events and works with senior ｅｘｅｃutives from the majority of the world’s top 1000 companies to improve their business strategy and match their learning and training needs. and we continue to grow.
必威体育登录 日程（最终日程以必威体育登录 现场为准）
必威体育登录 嘉宾（最终出席嘉宾以必威体育登录 现场为准）
Special Discount Rate
Register & Pay before 30 Nov.18
Register & Pay after30Nov.18